AMIRI FLAGSHIP CHICAGO

NOCOD Studio designed the interior concept for AMIRI’s Chicago flagship with Mike Amiri, extending the House’s architectural retail language into a 7,500 sq ft location in the Gold Coast. Natural oak, precious marble, stainless steel and custom furniture balance comfort with architectural precision, while art remains integrated into the experience rather than treated as decoration.

Chicago also introduced a more intimate layer to the program: a dedicated customization space conceived by NOCOD as an atelier and deliberately set back from the main retail journey. A large stone worktable occupies the centre of a curved, softly lit room, with product and material elements arranged around the perimeter. The pace is slower, the scale more private and the relationship with the client more direct.

Rather than adding personalization as a service corner, NOCOD made it a destination within the destination — a space where the relationship between AMIRI and its most engaged clients is enacted through architecture. This shift from display to participation marks an important evolution of the retail program.