French studio Nocod tells luxury brands’ stories via vivid interior installations.

Published on: 23 mars 2023

Magazine: MONOCLE

Link to article: https://monocle.com/magazine/issues/162/purchasing-power-part-1/

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Nocod's top tips for creating luxury retail experiences I. Don't write off the power of a pop-up. Ephemeral spaces are an opportunity to pack more punch visually and try things out. 2. Bricks-and-mortar matters more than ever. Luxury brands increasingly want to offer experiences that require a physical space. 3. Make local people want to come to your shop. Root it in the area and the community.