AMIRI ATLANTA flagship store

NOCOD Studio designed AMIRI’s Phipps Plaza flagship in Atlanta as the House’s fifth US store, continuing the retail language established in Las Vegas and developed across subsequent locations. The project demonstrates how a strong architectural identity can retain its character within the constraints and visual competition of a major luxury mall.

NOCOD framed the storefront in large-scale veined stone, creating a mineral threshold with enough presence to read from across the concourse. Inside, the same precision continues through pale architectural surfaces, warm display furniture, integrated lighting and curated art. The collections sit within a composed environment rather than a conventional fixture system.

Atlanta forms part of a family of mall flagships that includes Dubai and Nanjing. Across the three, NOCOD preserves the fundamental posture — monumental, mineral, controlled — while adapting material emphasis, density and sequence to each location. This consistency gives AMIRI recognition across markets without reducing the stores to a repeatable template.