AMIRI Tokyo Aoyama Flagship | Luxury Retail Architecture by NOCOD

Located in the prestigious Aoyama district, this store marks a significant milestone as AMIRI’s first flagship in Japan. Designed by NOCOD Studio, the project reflects the brand’s distinctive aesthetic, crafted through a long-standing partnership with Mike Amiri.

A Gallery-Like Experience

The Aoyama store is conceived as a clear, bright, and curated space. We used precisely controlled geometry to shape a sensory experience where the architecture disappears to highlight the collections. The atmosphere blends « chilled-out vibes » with uncompromising luxury execution, transforming the retail environment into a contemporary art gallery.

Materiality & Light

The design language focuses on honesty and light. Raw mineral materials meet warm accents to create a floating, ethereal atmosphere unique to this Tokyo location. Every detail contributes to a sense of calm and sophistication, inviting customers to explore the brand’s universe in a serene setting.