AMIRI SHANGHAI FLAGSHIP STORE

NOCOD Studio designed AMIRI’s Shanghai flagship — the House’s first in China, as the most ambitious expression to date of the architectural vocabulary developed with Mike Amiri. Following Las Vegas, New York and Miami, the approximately 600 sqm, multi-storey project marked both a change of scale and a decisive step in AMIRI’s international expansion.

In Shanghai, the architecture has to operate at urban scale before the visitor enters. NOCOD designed the façade as a monumental composition of structural glass and stone, animated by a full-height campaign image so that the building itself becomes a brand statement within one of the world’s most competitive luxury markets. Inside, the spatial sequence becomes progressively more intimate: bright open retail areas give way to stronger marble thresholds, warm walnut elements and more contained rooms.

The journey culminates on the upper level with a billiard lounge conceived as a community space at the heart of the House, shifting the flagship beyond pure transaction toward hospitality, culture and time spent with the brand. Shanghai initiated a broader development in China, followed by the Nanjing flagship and temporary retail projects in Chengdu and Guangzhou. Across these formats, NOCOD uses a consistent architectural language to build recognition and desire without turning each location into the same store.