ATELIER SWAROVSKI  / EYEWEAR PRESENTATION

In collaboration with Karla Otto, NOCOD Studio provided Creative Direction and Scenography for the Atelier Swarovski Eyewear presentation in Paris.

Concept: Light Diffraction & Crystal Facets
The design proceeds as a poetic interpretation of sunrays. We created a vibrant, cold diffraction pattern that references the play of light through Swarovski crystal facets. This spatial narrative transforms the eyewear presentation into a mesmerizing visual experience, where the product seems to float within beams of light.

Scenography & Materiality
The installation uses specific lighting techniques to mimic the refraction of a diamond. By manipulating reflections and transparency, the scenography elevates the eyewear collection to the status of jewelry, reinforcing the brand’s heritage of precision and brilliance.