AMIRI NANJING FLAGSHIPSTORE

NOCOD Studio designed AMIRI’s Nanjing flagship store — the brand’s second location in China and a significant step in AMIRI’s luxury retail expansion across the Asian market. As with each new city, the project called for a careful balance: maintaining the coherence of AMIRI’s global brand identity while responding to the specific character of the Nanjing location.
The retail concept extends the design language developed by NOCOD across AMIRI’s global store network: bright, open spaces defined by precisely controlled geometry, carefully selected materials and a gallery-like atmosphere where the collections are experienced rather than simply displayed. Warm tones, honest materiality and meticulous craftsmanship create an environment that feels simultaneously relaxed and refined — the hallmark of AMIRI’s California luxury aesthetic translated for a Chinese luxury consumer increasingly attuned to understated, design-forward retail spaces.
The Nanjing store is part of a long term creative partnerships in contemporary luxury retail design — NOCOD and AMIRI, project after project, city after city.