AMIRI FLAGSHIPSTORE MIAMI

NOCOD Studio designed AMIRI’s Miami flagship in the Design District as a new interpretation of the architectural vocabulary developed with Mike Amiri. Rather than reproducing Las Vegas or New York, the project adapts the same principles to a location defined by strong natural light and an unusually close relationship between fashion, art and design.
Floor-to-ceiling openings draw daylight deep into the store, reinforcing the clarity of the plan and the lightness of the interior. Precisely controlled geometry, pale mineral surfaces and warmer material accents create a calm framework for the collections, while custom furniture gives the space a more domestic and relaxed register.

This balance between continuity and local character became central to NOCOD’s work for AMIRI. The store remains part of the same architectural family, but its atmosphere is shaped by Miami itself. The objective is not a global copy-and-paste format: it is a coherent retail identity capable of becoming specific enough, in each city, to feel like a destination.