RETAIL & INTERIOR DESIGN,
OBJECT & SCENOGRAPHY STUDIO
RETAIL & INTERIOR DESIGN,
OBJECT & SCENOGRAPHY STUDIO

AMIRI FLAGSHIPSTORE NEW YORK

SOHO, NEW YORK, USA
RETAIL CONCEPT DESIGN - INTERIOR DESIGN

Located in the iconic Soho neighborhood, AMIRI’s New York store marks the second creative collaboration between NOCOD Studio and Mike Amiri, continuing the development of a unique retail vocabulary for the brand, project by project. The concept harmonizes with the city’s distinctive architecture, blending local authenticity with a contemporary vision.

The store’s design emphasizes bright, clean spaces, where a quiet, honest aesthetic highlights the collections. The space is conceived as a gallery-like space. Elevating the experience further, the design integrates sophisticated materials sourced from France, showcasing a refined sense of craftsmanship.