AMIRI LAS VEGAS FLAGSHIP STORE

NOCOD Studio designed AMIRI’s Wynn Las Vegas flagship as its first collaboration with Mike Amiri at this architectural scale and the House’s second flagship. The project became the foundation of an architectural retail vocabulary that NOCOD would continue to develop across AMIRI’s international network.

With ceilings rising to nearly five metres, NOCOD treated monumentality as a form of immersion. Set against the ornate architecture of the Wynn, the storefront is reduced to a powerful sequence of veined-marble portals, full-height glazing and warm walnut thresholds. Inside, long perspectives and an open plan preserve the exceptional volume rather than filling it, allowing the collections to register immediately from a distance.

The material language balances mineral precision with warmth: pale plaster, expressive marble, walnut and custom-designed display furniture. Product, lighting and fixtures are composed as part of the architecture, not applied to it afterwards. The result is both controlled and welcoming: a store conceived as a destination and as a physical expression of AMIRI’s world, establishing many of the principles that would inform the following flagships.