RETAIL & INTERIOR DESIGN,
OBJECT & SCENOGRAPHY STUDIO
RETAIL & INTERIOR DESIGN,
OBJECT & SCENOGRAPHY STUDIO

AMIRI HARRODS POPUP

HARRODS, LONDON, UK
RETAIL CONCEPT DESIGN

AMIRI commissioned NOCOD Studio to design the SS20 pop-up store concept at the heart of Harrods. The design draws inspiration from the iconic arches of the Musée des Arts Décoratifs in Paris, the venue of AMIRI’s runway show. This formal vocabulary is reimagined into a rich interplay of volumes, creating an immersive space that invites visitors to gradually explore the collection.