AMIRI LAS VEGAS FLAGSHIP STORE

AMIRI commissioned NOCOD Studio to conceive its flagship store at the Wynn Las Vegas — one of the most prestigious luxury retail addresses in the United States, where the world’s leading fashion houses compete for presence in one of the highest-spending luxury markets globally.
This project spans the full scope of luxury retail architecture: from the monumental façade to the interior design, asserting AMIRI’s brand identity with confidence and precision. Clean-cut, monumental volumes are crafted in raw mineral materials — soft plaster and white veined marble panels — set in striking contrast with warm walnut wood accents. The storefront is designed to feel like an invitation: open, welcoming, as if entering a private home rather than a retail environment.
Inside, the bright minimalist atmosphere lets AMIRI’s collections speak for themselves. Honest materials, exceptional craftsmanship and custom furniture — from lighting to display fixtures — are orchestrated to create a serene, sophisticated customer experience. A complete example of end-to-end luxury retail design, from concept to delivery, by a French design studio trusted by one of fashion’s most sought-after brands.