AMIRI NANJING FLAGSHIPSTORE

NOCOD Studio designed AMIRI’s Nanjing flagship as the next permanent chapter in the House’s development in China after Shanghai. The project extends the architectural vocabulary created with Mike Amiri while adapting it to a very different condition: a luxury mall environment rather than a multi-storey urban flagship.

The exterior becomes a broad mineral frame, using veined stone and large glazed openings to give the store immediate presence within the mall. Inside, pale surfaces, warm wood, precisely integrated lighting and custom display elements maintain the material and spatial grammar established across the wider AMIRI network. What changes is the density and sequence of the experience, not the identity of the language.

Together with Shanghai and the temporary projects developed in Chengdu and Guangzhou, Nanjing shows how NOCOD can build continuity across multiple formats in the same market. The objective is recognition without standardization: each location contributes to a coherent AMIRI presence in China while retaining its own scale and character.